วันอังคารที่ 11 พฤศจิกายน พ.ศ. 2551

Naming Names... How to Name your Business

Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"...
<LI>First the purpose and vision of my site was to have people volunteer some marketing stories...true case studies of business owners and how they promote business. <BR> <LI>Then gathered the supplies for brainstorming. I had a sheet of paper, pencil and a dictionary/thesaurus. <BR> <LI>Let the brainstorming begin!<BR><BR>I love really clever, catchy and visual names. It comes from having a web design and creative background. The AIGA.org hosts a local networking event called "Brew" with the tagline "where ideas perculate". I loved it! And to mimic it's genius, here is where that spark of inspiration took me.<BR><BR>::: Start List :::<BR><BR>? <B>"grill - where ideas sizzle"</B><BR> <BR>? <B>"water cooler" </B><BR> ...sidenote: i thought that's where people really talk openly<BR> <BR>? <B>"feedbag - serving up ideas"</B><BR> <BR>? <B>"your market draw" </B><BR> ...sidenote: i don't know how i got here<BR> <BR>? <B>"evoke" </B><BR> ...sidenote: now i'm just writing words, synonyms<BR> <BR>?<B> "persuade"</B><BR> ...sidenote: this is where the dictionary & thesaurus come in<BR><BR>? <B>"convince"</B><BR><BR>? <B>"share"</B><BR><BR>... a few minutes pass by<BR>... a few more minutes pass by<BR><BR>? <B>"Slice-A-Day.com" </B><BR> ...sidenote: visual images of pie and cake<BR> ...sidenote: slice is a portion of a bigger piece...hmm<BR><BR>? <B>"Share Your Slice On Marketing" </B><BR> ...sidenote: tagline that explains and supports vision<BR> <BR>::: End Brainstorming List :::</LI>
I like "slice" because you just get quick and small chunks to read... just enough to evoke a thought, to make you think, or to leave you wanting more.

-----------------------------------------------<BR>Maya Sunpongco<BR><a target="_new" href="http://Slice-A-Day.com">Slice-A-Day.com</a><BR>your slice on marketing

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