Types of Logos

There are three main types of logos: text, symbols, logos and the combination. The type of logo works best for your business depends on a number of considerations, such as the size of the company, the name of his unique, and a number of other factors. Text logo of a text (sometimes called a logo or word mark) is a logo consisting primarily of text with the name of the company. This type of logo can have some graphic elements? lines, boxes, borders? communicate with surround sound, or even in the form of letters. But the graphics should be used as an accent in the text, not as an equal or greater share weighted logo. A logo that works well when:? You have a multi-word name. If your company is composed of several words, it is not easy or short or where the abbreviation May not be appropriate to develop a logo text logo will remain as simple and pure as possible. ? You work with an innovative, unique company, like Yahoo or Google. In each case, the company name is enough to make the logo memorable. ? You are designing a logo for a large company offers many types of products, services or a combination thereof, which May be difficult to define or packaged in a single image or symbol. ? You are designing a logo for the long term? there is less concern for a text outgrowing your company logo? that is timeless and classic. ? Trademark protection is very important? As long as your business name is unique, and then a text logo will also be unique. A logo can not be the best choice if:? The company name is not unique, which means May difficulty building its brand image. Thus, without a symbol, the logo will be more difficult to retain or to associate with your company. ? The company name does not describe what you do, May it is difficult to know what products or services only when a text using the logo. Tagline or other graphical elements that will be used to tell the public more information about your company. A logo is the symbol opposite extreme to design a logo text. This type of logo contains either words or letters? only symbols, images and forms. A logo works well when Symbol:? His company already has a high level of brand recognition. If what you are and what you do and is widely known, and then you can use a logo as a symbol of a clean and elegant solution. ? You used a combination of the logo for some time and has now accumulated enough brand recognition for its position symbol on their own. This is a typical transition for designing a logo to be when we grow up. ? You have a unique symbol in your industry? you do not want to be misunderstood or confused with someone else in your industry! ? You have time and energy to your logo, brand, and then to police and enforce the trademark. This is the way to ensure that the logo is unique. ? You have a global presence and develop a universal, graphic symbol that speaks to you and the public. In addition, a symbol can have an impact on many levels and can have different meanings in different cultures logo, a text May not be the best choice if:? You are a company that has just begun, you must have a budget and the desire to educate the public in its new logo. This can be a difficult task. A combination logo that combines both a symbol and the company name. The symbol and text can be integrated together, side by side, or a situation above the others. The combination of logos are the most common type of logo for several reasons:? A combination logo offers the best of both worlds. This type of logo offers a memorable logo graphic tells the story of who you are, what you do, and what makes you different, all in connection with the company name for easy identification. ? A combination logo is an excellent choice for a small or medium sized company or a company that has just begun to begin to build brand recognition, due to a combination logo is both strong and visually explicit. The symbol can talk about services offered by the company, while the company name increases the value of the company. ? The combination logos are easier to protect intellectual property rights, and the symbol that only the logo because the logo symbol is always used in conjunction with the company name. This automatically makes the logo only. You can use this guide to determine the best type of logo or design to be designed for your business, depending on the size of the company, how they are familiar, the name of your company, and plans business, among other factors. Select the type of design is the first step in building the company's visibility, credibility and memorability. About the author Erin Ferree, founder and principal designer design Elf, is a brand identity and graphic design experts. It was to help small businesses grow bold, clean and effective logo design and marketing for more than a decade. Elf offers complete design and web design services to a large agency with a one-on-one personal attention of an independent design. Erin works closely with customers to create designs that are visible, credible and memorable? and tell their unique story business in a clear and consistent. For more information about elf design, visit: <a target = _New href = http://www.elf-design.com design logos on http://www http : / / Www.elf-design.com. Elf-design.com