วันอังคารที่ 23 กันยายน พ.ศ. 2551
Creative Branding Increases Sales Through Company Recognition
The only thing they have in common is that we are all consumers, we all buy. Every day, small daily purchases, that their morning coffee and newspapers, a monthly or yearly purchases, like a TV or a car. But what influences their decisions on what and where to buy. Sure, you have the taste and preferences, but with all the competition for their purchasing power is often little difference in the product that will ultimately affect their decision. Say you go to a grocery store to buy a soda. While there May dozens of soda to choose what is most likely to get a brand like Coca-Cola or Pepsi. The reason? You are familiar with them and trust them. You acknowledge the company name and logo, and you choose these products based on knowledge. In that spirit, here are some suggestions for a new company trying to build a brand name, company name, logo and a 1 Select a name that is easy to remember, short and pronounced. You want to make it as easy as possible for people to remember you. A long name, for example, Widget industrial production and distribution company is not as memorable as short and memorable Snappy name as business things. Where People remember that you know and you can select more than one competitor. 2. Be different with its logo. Do not use the same symbols unimaginative that almost all other uses. For example, if your logo is a world can be assured that you will not forget. There are thousands if not millions of dollars, companies that use the image of a planet in its logo. Try something different. Try to use animals such as monkeys. If you look at the site of my company, www.trade-pals.com, you will see that my logo are two monkeys in business suits. This image stands out and is memorable. And I am not in competition with other companies for a memorable logo, because there are no other sites for companies that use images of monkeys in their logos. 3. Do not use a name of the game disk. This is the easiest way for people looking for their business and not be able to find it. For example, Wojtiecz and Boerschevsky insurance would be an example of the North American insurance brokerage with two European directors who use their name in the name of the company. WO North America can not find your business because you can not explain it. Instead, if something like, Insurance Hub Chicago ? WO not so bad and nobody is looking for you. Be creative, be memorable, and recognizable, and were on their way to create a good brand of the company. Tino Buntic is the creator of http://www.trade-pals.com http://www.trade-pals.com. His only love monkey led to the creation of a logo with two monkeys in business suits your company logo.
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