Choosing the Right Color Palette

Color is a very personal experience? Everyone has their favorite colors and other colors you absolutely do not like. So how can you determine what color your corporate identity, and that sends the right message to? We have developed several methods and approaches for determining success of color palettes. For his identity, you must choose colors that:? Have a positive impact in your industry? Think of things that come into contact with industry in their feelings or are very positive in their industry, and choose colors that are associated with the result. For example, red is a color of a flower company, as is the color of roses, but it is a bad choice of color for a health professional, because the association with blood. Contact us for more information on the color of their importance to the industry. ? Reflecting the sense of the experience of their customers when working with you. If you have a high energy, consider using bright, light colors. If their services are more complex, you want May to select the color complex, such as sage green, slate blue, maroon, mute or tone that speaks of the complexity of their work. ? You like it? You live with this logo and see often, choose colors that excite you. Also, colors like you usually have in common with his personality, so that the color palette to start talking with potential clients about who you are and how you work. ? You wear? Especially if you're a consultant or a sole proprietor, your color palette for your company, too. In this way, wear what they want to strengthen their brand and be a constant, subtle reminder of your business to people you know. Or, if you run a larger company that uniforms for employees who reflect their logo. ? Match or complement each other? Eye-catching color palettes that are composed of colors that match or complement each other will be easier for their customers to see. ? Contrast with each other? You'll save money if you use a limited color palette (one or two colors) in print, to choose the colors of its logo which contrasts with the other. This allows you to design your documents in a few colors, but May be readable and attractive. If you use these guidelines in order to develop a strong color palette for the company to use the Internet and printed in its communication. His color palette is an important part of their identity, because it contributes to the visibility, credibility and memorability. About the author Erin Ferree, founder and principal designer design Elf, is a brand identity and graphic design experts. It was to help small businesses grow bold, clean and effective logo design and marketing for more than a decade. Elf offers complete design and web design services to a large agency with a one-on-one personal attention of an independent design. Erin works closely with customers to create designs that are visible, credible and memorable? and tell their unique story business in a clear and consistent. For more information about elf design, visit: <a target = _New href = http://www.elf-design.com design logos on http://www http : / / Www.elf-design.com. Elf-design.com