Branding Guru - Brand Identity Guru

Today, the brand Have you ever had a good brand? What is a bad image? Is there a difference in your mind? How do you know a brand? And a bad image? A bad image not to destroy a business. A bad image by day, but can destroy a company in the long-term insurance. It's really simple math. If a person receives a bad experience with a brand, we can say 10 people. In 365 days a year, more than 4000 people per year. Yikes! Not good at all. So how can you protect your employees each day a trademark? It depends on the delivery of its brand image and internal training. Not only do you have to train employees in customer service, but also problems that need to know how to treat a customer who is angry or have a problem. Let me give you an example. I bought some art on a Carnival Cruise. Since you buy, sell (no Carnival Cruise himself) asked me to custom frames. Seller, Park West took my order and informed me that it would be 6-8 weeks for delivery. 10 weeks later I called Park West. They said they send. I got my draft 3 weeks. I was so excited and I pulled away from the packaging to discover that it does not on custom frames. I waited 10 weeks for nothing. I immediately called Park West. Guess what? I had to wait 6-8 weeks to get the right replacement. I requested a refund and a selection of work errors. He refused and told me it was a final sale. I called my credit card company. Guess what? Is it was through my mind Carnival Cruises. I call them. Guess what? They do not contribute to me because it is a third-party vendor. This is a third Carnival Cruises has been associated. Did I mention it was my 19th Carnival cruise? Long story short, he had to pay to send my work and my credit card company took care of me. I will never take another Carnival Cruise. How carnival could be saved from losing the client? It is very simple. Finally, because the office was through Carnival they need to take responsibility. They said you are a customer and a credit to him immediately. In the meantime, I thought wow, Carnival is even better than I thought. But I am rather writing this article, and never thought about another cruise with them. Carnival could have saved the mark. If they had gone further by putting on my shoes, I would have had a positive experience mark. I spent at the carnival, and I would have said that all the know-how great service. The appropriate development of branding strategy and internal training is essential to deliver a positive brand image. Do not make stupid mistakes with your brand. To measure the strength of your brand is copy and paste: (http://brandidentityguru.com/bightml/brandmasterpiece.html). Then click on Take the test for the brand. There is a small study measuring the strength of any of the mark. It is an excellent tool to see where he is today. Scott White is President of Brand Identity Guru (http://www.brandidentityguru.com http://www.brandidentityguru.com), a leading consulting and market research company based in Easton, Massachusetts USA. UU., Near Boston. Brand Identity Guru specializes in creating products and brands that increase sales, market share, customer loyalty and brand value. During his 15 year career mark, Scott White has worked in a wide range of high-tech industry, manufacturing, equipment and software, telecommunications, banks, restaurants, fashion, health, Internet retail and service companies and a number of nonprofit organizations. Brand Identity Guru clients: Sun Life Financial, Coca Cola, HP, Sun, Nordstrom, American Federal Mortgage, Simon (America's largest shopping center manager) and many others, including a large number of new growth companies. Scott White is very enthusiastic and has the gift of being able to explain the principles of the brand in a fun, and for people at all levels can understand.