Trade is a hot topic, but it is terribly bad. To make things even more confusing, the brand was launched often in the same basket of marketing that makes their application to a single employer or doctors even more clear. When you talk about the mark, the question I hear most is How do I know if my business or service mark, is the material? With the opening of business left and right, and each again, the end of each year, I'm glad that smart business owners open to understanding the problem. If you find you ask the same thing, do not worry, you're not alone. Maybe this could enlighten us. During a recent lunch, the same question is again in a different way. I was sitting beside a lawyer whose practice focuses only on cases of elderly abuse, asked me in rapid succession (in a way that showed me that you're in a large courtyard ): Is this not the basis for companies who do a lot things?
No notice applies only if you want to sell a lot of things?
Is this not the mark of respect for my type of business? I fired again, smiling, yes, yes, and ... no. Yes, it is most often associated with companies that do many things. Yes, the brand is an advantage if you want to sell a lot. No, the brand is worth, because each company is something (or provide a service), and you want to sell. About the brand is to make your product or service you know that as many potential customers as possible, regularly, with the most effective use of their time and money. Trade is about loyalty. Trade is on the efforts of references. Is it not an advantage for all businesses, especially yours? To help you get more brand worthy of clarity, ask yourself the following questions: Am I <li> really passionate about what I do with my company, product or service? And I mean really! If not, is there anything else you can do to turn your passion is lit? We need an incredible amount of energy and endurance to do business roots in the mind of the customer. With more and more companies on the head, it is important that you define separation. If you are not cooking with fuel that gives you the passion, you are missing a very important element that can make the difference between the closure and prosperous. <li> Do I have a vision of my company, product or service? Do you dream of now lots of customers in different ways with your product or service? You see an opportunity to deliver the product or service to a growing number of people with less and less effort? Did you create a mentality or focus on the ground that can be provided in a wide range of instruments, ie, speak, books, CDs, consultation, so you go in beyond a time when providing their services? All these support a great vision. Not only from inside to outside to approach your brand, we create, where it will be in five years now. Small vision that not only keeps you young. The choice is always yours. <li> Is my product or service, an advantage for many customers? It is important that this response as an honest and open as possible. I was very passionate and had a vision of a career mime! (Yes, you read that MIME ....) But not a lot of passion and vision to encourage people to buy on a large scale. Thank you to Marceau Marceau, the mime card has been played. May you find that by being honest with your answers lead to the mark even better products and services. I am ready <li> me with a team or expertise necessary to achieve success as the development of my company as a brand offer? The more expensive to be an entrepreneur is that you can use multiple roles in your company. The disadvantage is the protection you think you have to! Not really! You are an expert in your field, and you must take into account the knowledge that with the support of a number of other skills to make their indelible mark, logo design, editing, design sites Web, your marketing plan and the establishment of the pipeline, and others. It is important you know ... You are in command ... because it is your boat! And a manager who is to know where to go, the collection of maps to make the trip, and the crew for that to happen. If your answers to these questions is yes, then you have the opportunity to develop their business as a brand. You only need the knowledge and practice to do so. If you are unstable in some of these questions, find out why. Even if you never develop your company as a strong brand yes to these simple questions that make your business more efficient and more enjoyable. After all, this is not that we all want? Kim A. Castillo, co-founder BrandU?, Co-author of Why brands: Great success in business is that their size and BrandU? Bible, the only step by step for the development of its business as a brand.
http://www.whybrandu.com target = _New www.whybrandu.com? 2004 Castle Montone, Limited Reprinted with permission. About the author Kim A. Castillo has worked in several top advertising agencies in New York and Los Angeles, including advertising Gray, DMB & B, DB Needham, Kovel Kress & Partners and Omnicom partners. You want more creative hands of its customers, began his own graphic design company in the castle in 1991, which merged with Eagle Communications in 1999 to form the Los Angeles marketing and multimedia Why in the communications company, which is currently as Vice President and Chief Creative. He has worked for clients such as Digital Domain, DirecTV, IBM, M & M Mars, Gramercy Pictures, Kwontify Films Productions Klein O'Hara, Entertainment Business Group, General Motors, Screen Actors Guild, Chase Manhattan Bank, Dominos Pizza , Pedigree / Saba, octave of music, Disney Interactive, Baskin Robins and Blue Cross, to name a few. It made the transition and the launch of the packaging of millions of dollars on the sale of the Hollywood Celebrity Diet, was the voice behind the creation award-winning website Concept: Cure of General Motors, created the packaging and marketing of the Emmy-winning short film The question, your idea of exceptional design and concept, its excellent ability to tell a story with words and images, and his innate ability to communicate heart and soul into a project allows you to excel in brand identity, packaging, advertising and marketing communications. Kim A. Castillo, co-founder BrandU?, Co-author of Why brands: Great success in business is that their size and BrandU? Bible, the only step by step for the development of its business as a brand. <A href = http://www.whybrandu.com target = _New www.whybrandu.com? 2004 Castle Montone, Limited Reprinted with permission. info@whybrandu.com info@whybrandu.com
สมัครสมาชิก:
ส่งความคิดเห็น (Atom)
ไม่มีความคิดเห็น:
แสดงความคิดเห็น